Optimization Editor (AJC)

Employer
Cox Enterprises
Location
Atlanta, Georgia
Posted
Feb 21, 2024
Closes
Mar 01, 2024
Ref
2719422620
Discipline
Other
Position Type
Other
Specialty
Alternative Fuels
Hours
Full Time
Organization Type
Corporate, Other Corporate
The AJC's mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia and the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company. Where reporters, product ninjas, video/audio masters, digital gurus and many more are delivering work across diverse creative platforms, industries and borders.

To help us achieve this, we are seeking an Optimization Editor to develop and execute growth and engagement strategies around optimizing both meta data and the on-page experience, leading a team of SEO and digital optimization producers.

This position will lead efforts to test, measure and iterate on a variety of strategies to build audience and increase engagement, with a strong emphasis on results and metrics-driven decision making.

In this position you will:

• Accountable for developing and implementing audience growth strategies resulting in increased site traffic from search and news aggregators and increased on-page engagement

• Partner with newsroom leaders to implement and execute necessary tactics to grow site traffic

• Work across newsroom to influence and inform content planning and goal setting through sharing internal learnings, data trends, an external knowledge/observations.

• Oversee, direct and coach an enthusiastic team of digital producers with the goal of showcasing our highest-value content and growing audience visits to all of our products

• Work with digital leaders and growth marketing to develop strategy for helping to drive subscriptions through content optimization

• Serve as an expert and coach for SEO, helping guide both content production and optimization of meta data and formatting.

• As SEO and discovery trends rapidly change, stay up-to-date with industry best practices and lead in their testing and wider implementation

• Serve as expert in using our content management system

• Test and develop strategies to promote the overall growth and engagement on our platforms

Qualifications:

What we expect you to have to be ready:

• At least 6 years of experience and 1 year of management or leadership exp with a Bachelors degree OR (Masters plus 4 years of experience and 1 year leadership or management experience OR 10 years with no degree)

• Prefer at least 3 years of experience as a team lead, coach, or manager of people in a fast-paced operational role

• Knowledge on the most recent trends in search engine optimization

• Ability to nurture talent and identify key hires to accomplish company goals

• An ability to take and give constructive criticism

• Passion and belief in local, regional and statewide journalism and its role as a societal change agent

• Familiarity and experience in using audience metrics to drive tactical as well as strategic decisions on content production and resource allocation

• Understanding of journalism standards and media ethics, with strong news judgement

• Reliable automobile transportation required.

• Reliable internet service for remote work environment required.

• Ability to work weekend and unusual hours as dictated by news events

Preferred Experience in one or more of the following:

• Newspapers, magazines, media, technology, or related field

• Social, interactive, or digital media

While this position allows hybrid work, it will be based in metro Atlanta and the editor will be expected to be onsite in our Atlanta office on a regular basis.

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k , and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.