Social Media Editor (AJC)

Employer
Cox Enterprises
Location
Atlanta, Georgia
Posted
Feb 27, 2024
Closes
Mar 01, 2024
Ref
2722948078
Discipline
Other
Position Type
Other
Specialty
Alternative Fuels
Hours
Full Time
Organization Type
Corporate, Other Corporate
The AJC's mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia and the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company. Where reporters, product ninjas, video/audio masters, digital gurus and much more who are delivering work across diverse creative platforms, industries and borders.

To help us achieve this, we are seeking a Social Media Editor to develop and execute growth and engagement strategies across the AJC's various social media platforms, leading a team of social media content producers and programming producers.

This position will lead efforts to test, measure and iterate on a variety of strategies to build audience and increase engagement, with a strong emphasis on results and metrics-driven decision making.

In this position you will:

  • Own the strategy for distribution and formatting of AJC's content across social media channels and platforms with the goal of increasing site visits
  • Analyze traffic and trends to identify opportunities to improve distribution, approach, or presence on social platforms
  • Monitor and stay up to date on external competitive developments and best practices to ensure AJC remains competitive and present on relevant platforms that audiences are adopting
  • Partner across AJC's organization to influence and inform editorial, content, and other activities on social media to ensure best practices are employed and are aligned to what works for the AJC identity and audience
  • Manage an enthusiastic team of digital producers with the goal of showcasing our highest-value content and growing audience visits to all of our products
  • Work with editors and newsroom leaders to plan content and presentation
  • Work with digital leaders to develop strategy for growing the top of funnel for our subscriptions
  • Work with digital producers, editors and writers on innovative packages and new ways of storytelling on external platforms
  • Test and develop strategies to promote the overall growth and engagement on our platforms
  • Partner with Growth Marketing on aligning editorial and organic strategies with any paid campaigns
  • Develop and execute AJC strategy around social monitoring


Qualifications:

What we expect you to have to be ready:

  • Bachelor's degree preferably in journalism, product development, or related field
  • Strong preference for at least 3 years of experience as a team lead, coach, or manager of people in a fast-paced operational role
  • With a Bachelor's degree must have at least six (6) years of experience

    May have a Master's degree with at least four (4) years of experience or Ph.D with at least 1 year of experience or must have at least 10 years of total experience in relevant fields.

    With any degree and/or experience, must have at least 1 year of experience in a management or lead role
  • Experience in social media as a vehicle to drive traffic, increase reader engagement and build brand
  • Knowledge on the most recent trends in digital news media and social media
  • Ability to nurture talent and identify key hires to accomplish company goals
  • An ability to take and give constructive criticism
  • Passion and belief in local, regional and statewide journalism and its role as a societal change agent
  • Familiarity and experience in using audience metrics to drive tactical as well as strategic decisions on content production and resource allocation
  • Understanding of journalism standards and media ethics
  • Reliable automobile transportation required.
  • Reliable internet service for remote work environment required.
  • Ability to work weekend and unusual hours as dictated by news events


Preferred Experience in one or more of the following:

  • Newspapers, magazines, media, technology, or related field
  • Social, interactive, or digital media


While this position allows hybrid work, it will be based in metro Atlanta and the editor will be expected to be onsite in our Atlanta office on a regular basis.

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k , and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

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