Digital Marketing Specialist

Our client has designed and manufactured electrical and electronic measuring instruments since 1935 and is listed on the Stock Exchange of Japan. Their electrical measuring instruments are used in a broad range of industries and fields, from the maintenance and inspection of electrical work and equipment to the testing of electronic components used in smartphones and computers and the development of electric vehicles, batteries, and solar power generation technologies.

Location: Metro Dallas/Fort Worth Area- Hybrid/Remote Role

Job Description: The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the Hioki brand and its products and services. This role requires a combination of creativity, analytical thinking, and a passion for digital marketing to drive successful online marketing campaigns.

Expectations/Responsibilities:

• Coordinate with the marketing manager to execute marketing promotions and campaigns through a multi-channel strategy.
• Develop, implement, and manage digital marketing campaigns across various channels, including SEO/SEM, email, social media, and display advertising.
• Enhance brand awareness within the digital space and drive website traffic.
• Create and optimize content for the website and social networking accounts such as LinkedIn, Instagram, Facebook and YouTube.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic. Etc.) to help share future marketing strategies.
• Track and analyze website traffic flow and provide regular internal reports.
• Identify trends and insights and optimize spend and performance based on the insights.
• Support department initiatives and campaigns within HubSpot including list management, creating and double-checking workflow automations, email marketing efforts including drafting and scheduling emails with specific attention on ensuring the correct, intended recipients are targeted.
• Coordinate with the marketing manager to execute marketing promotions and campaigns through a multi-channel strategy.
• Develop, implement, and manage digital marketing campaigns across various channels, including SEO/SEM, email, social media, and display advertising.
• Enhance brand awareness within the digital space and drive website traffic.
• Create and optimize content for the website and social networking accounts such as LinkedIn, Instagram, Facebook and YouTube.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic. Etc.) to help share future marketing strategies.
• Track and analyze website traffic flow and provide regular internal reports.
• Identify trends and insights and optimize spend and performance based on the insights.
• Support department initiatives and campaigns within HubSpot including list management, creating and double-checking workflow automations, email marketing efforts including drafting and scheduling emails with specific attention on ensuring the correct, intended recipients are targeted.

Compensation & Benefits

• Base = $60-$76k
• o Medical, Vision, Dental
• The company funds 85% of insurance premiums for employees and 60% for dependent
• Effective the 1st of the month following the employment date
• o HSA
• o LTD/STD
• o Life Insurance
• o 401K - company match of 6%
• o 16 PTO -starts 90 days after 1st day of employment
• o 5 Paid Company Holidays
• o Company cell phone or monthly allowance on cell phone